732311 Public relations - fundamental rules and conception


Type
Lecture and exercise
Semester hours
2
Lecturer (assistant)
Kobzina, Monika
Organisation
Offered in
Wintersemester 2019/20
Languages of instruction
Deutsch

Content

The public relations concept - terms and definitions, fundamental rules of modern public relations, target groups, conception of public relations, tools of public relations (PR-measurements), crisis-PR, internal PR

Objective (expected results of study and acquired competences)

Learning how to create strategic public relations concepts
You can find more details like the schedule or information about exams on the course-page in BOKUonline.