735342 Consumer behavior


Type
Lecture
Semester hours
2
Lecturer (assistant)
Riefler, Petra
Organisation
Offered in
Sommersemester 2020
Languages of instruction
Deutsch

Content

- Cognitive information recording
- Emotional and rational response to external and internal stimuli
- variables to describe and measure sustainable consumption behavior
- Purchase decision criteria for conventional or sustainable products and services

Objective (expected results of study and acquired competences)

- know and understand the concepts and models of buying behavior
- know specific mechanisms of sustainable consumer behavior
- can understand and interpret scientific studies in the field
- can draw business conclusions from scientific results
You can find more details like the schedule or information about exams on the course-page in BOKUonline.