874306 Management


Type
Lecture and seminar
Semester hours
2
Lecturer (assistant)
Wipplinger-Thaller, Daniela , Oberbichler, Christian , Schrittwieser, Manfred
Organisation
Offered in
Sommersemester 2021
Languages of instruction
Deutsch

Content

1. business organisation

- company divisions and functions
- business strategy
- organisation models
- professional process preparation
- capacity planning and work plan

2. controlling – operating control system on hand of figures

- building site documentation
- accounting , payroll, cost calculation
- pre calculation, final costing
- cost centre and cost unit
- service catalog

3. marketing

- customer segmentation – target customer definition
- positioning – definition of an adapted product mix
- creation of marketing plans and budgets

4. personnel management

- long-term human resource strategy
- business culture – mission statement
- work in groups and teams
- personnel development

Objective (expected results of study and acquired competences)

The lecture will give an overview of the main business processes in a landscaping company.
According to the different requirements should the lecture inspire entrepreneurial interests of the students.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.