Target-group-specific sustainable mobility solutions

Development of a concept to promote sustainable mobility in rural areas when starting a family (ANFANG)

At specific points in live, so called live changing moments, people often change their mobility patterns and a shift from sustainable transport modes to motorized individual transport occurs. Whereas data from Austria is only rarely available, data from Germany shows that especially walking and cycling trips decrease when children live in a household. The concern about children`s safety or the uncertainty about comfort makes active mobility unattractive. Additional barriers are trip lengths and the number of extra trips (e.g. consulting a doctor, leisure trips) which are necessary with children. The reason that family mobility is often associated with a car is that people do not have enough information on the benefits and possibilities of active mobility.

While the number of available active mobility measures is already increasing in cities, rural areas seems to be relatively unaffected by this development. To counter this development, the R&D project ANFANG aims to promote walking, cycling and the use of public transport as part of families’ everyday life in rural areas. For this purpose, a concept on meta-level to promote sustainable mobility for families, will be developed within the ANFANG project which will be tested in representative communities in Austria. Data will be collected by interviews with parents-to-be and families and by workshops with providers of mobility services, local politicians and decision-makers. The concept compromises various measures revealing: (I) wishes, barriers, potentials and constraints to promote sustainable family mobility, (ii) potentials and barriers of multimodal transport, (iii) available products for sustainable family mobility, and (iv) solution approaches to promote active mobility for families in communities. The ANFANG-concept will be available for a wide range of stakeholders (such as municipalities or local companies) for further exploitation. In order to achieve a more sustainable mobility development it is very important to promote active mobility measures. In addition to the positive effect on public health, the promotion of active mobility is a major contributor to achieve the overarching goal of the UN-Convention in Paris to reduce greenhouse gas emissions to limit global warming.

Fostering enhanced ecotourism planning along the Eurovelo cycle route network in the Danube region (EcoVeloTour )

EcoVeloTour facilitates the development of sustainable tourism in the Danube region along EuroVelo routes via enhanced, conscious and ecologically sound framework of tourism destination management and extending cyclist tourism, unfolding neighbouring regions beyond the EuroVelo route. The regions will capitalize on cultural and natural heritage, through the integration of the ecosystem service framework into ecotourism planning, that enable the attentive maintenance of high ecosystem provisions that benefits to the sustainable development of the region including the ecotourism stakeholders in the long run.

The framework will be strongly support by sustainable mobility guidelines, which is one key element in comprehensive ecotourism planning, esp. in the case of cyclist ecotourism along the EuroVelo in the Danube region. Moreover, a comprehensive market research will help Danube region wide to assess better the potentials and ways forward in the ecotourism development.

Regional ecotourism strategies will be elaborated based on the developed framework and good practices, studies on ecotourism, green mobility, knowledge exchange, potential ecosystem service mapping of pilot areas, intensive key actors’ cooperation, stakeholder analysis and participation, learning interactions (including e-learning) at regional and transnational level.

The implementation of the strategies starts during the project lifetime including small-scale investments too. The bottom-up approach, collected experience from local level will result in a policy recommendation to ensure the capitalization of project results at policy-maker level.

Outputs will be: (i) transnational tools for ecotourism development

and management: enhanced framework for ecotourism development and mobility planning guidelines, transnational market research, policy recommendation, ecotourism mobile app., e-learning platform; (ii) pilot regional ecotourism strategies; (iii) transnational learning interactions.

Gender competence in the field of traffic planning and mobility management. (Gender_Comp)

The project aims to describe and communicate gender competence in the field of traffic planning and mobility management. In this context, gender competence means, on the one hand, combining the acquired gender-differentiated expert knowledge with the job-specific expert knowledge (expert competence) and, on the other hand, the ability to apply the diverse gender analyses in one's own field of expertise (method competence). These competencies should be linked to the constructive formation of sex ratio and gender relations in one's own organization or team (social competence). It manifests itself in the ability to reflect on one's own gender roles and gender roles within the organization as well as the assessment of one's own strengths and weaknesses. (Self-competence). Gender competence is taught in working groups and workshops which will be documented.

Last-Mile - Sustainable mobility for the last mile in tourism regions (Last-Mile)

The LAST MILE project concept, developed in the first half-year 2015, is based on the capitalization processes of foregoing sustainable mobility projects, in articular the two projects Access2Mountain and Transdanube, led by the Environment Agency Austria, both dealing with sustainable mobility in tourism. More than its forerunners, the LAST MILE project sets a concrete focus on the problematic accessibility of the last link of the travel chain from origin to destination (the so called "last mile") and collects and analyses solutions to cover this bottleneck with sustainable modes of transport. Not only shall the environmental benefit be considered, but also the resource- and cost-efficiency in the long run. Regions shall profit from an interregional focused experience exchange on flexible and

demand-responsive mobility solutions and last but not least transfer best practice but also innovative approaches to their regional policies.