Short Supply Chains
Short supply chains are supply chains that have at most one intermediary between agricultural production and consumption. Many of these innovative marketing channels are part of a circular economy philosophy. In traditional supply chains, the focus is on price and the effects of scale, and thus more about optimizing the transaction than optimizing the relationship between the actors in the supply chain. As a result, suppliers and producers become interchangeable and price is the only criterion for selecting a supplier.
In the case of value chains, for example, the focus is on the history of the product (e.g. old indigenous plant varieties and animal breeds), the identity of the producer, the provenance of the raw materials, regionality, the production method and its impact on the environment and social issues. These "valuation chains” between agricultural producers and consumers create new perspectives on food and the relationship between farmers and consumers.
>> In our research, we ask which strategies can help value chains to gain a competitive advantage over classic supply chains.