AI-CENTIVE Final Event: A Successful Conclusion to an Innovative Project

Univ. Prof. Astrid Gühnemann presented how innovative approaches and collaboration can promote sustainable mobility decisions.

At the AI-CENTIVE Final Event, the project team presented the results of two years of intensive work on sustainable mobility. Astrid Gühnemann from the Institute for Transport Studies (BOKU) emphasized in her presentation the importance of behavioral research and the right mix of information, transparency, and incentives to promote sustainable mobility decisions.

The project demonstrated that technological innovations, such as an incentive app, AI-enhanced weather forecasting, and behavioral analyses, can only reach their full potential through collaboration and a deep understanding of human behavior.

A big thank-you goes to everyone who contributed to this success. The results of AI-CENTIVE provide a strong foundation for the future of sustainable mobility in Austria.

Photo Credit: Special thanks to DIO - Data Intelligence Offensive as a project partner and photo owner.

24.11.2025