Knowledge transfer tools
In addition to taking into account ecological and economic aspects of sustainable, active mobility, the health effects of actively travelling to work for employees in companies form the core of ActNow. Building on the GISMO project and other research results from MdZ, ActNow aims to demonstrate the full potential of active mobility in the context of commuting to work and the associated everyday routes, in particular those that accompany children, and to realise this in the test area of Salzburg and Upper Austria as well as in individual large companies throughout Austria. The application of evidence-based planning methods and planning tools is another integrative component of the project. An intersectoral policy board will accompany the ActNow project.
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The NTN project addresses the question of how sustainable mobility behaviour - walking, cycling and the use of public transport - can be established as the norm in everyday practice. NTN promotes the understanding of existing mobility practices, explores possible transformation paths from niche to norm and uses these findings in a co-design process with politics, administration, interest groups and citizens. Three Lower Austrian cities - Korneuburg, Stockerau and Fischamend - are used as case studies. Both qualitative and quantitative research methods will be used to investigate how sustainable mobility behaviour can be initiated and controlled. In accordance with the Lower Austrian Mobility Concept 2030, the aim is to promote sustainable mobility in the cities and to achieve a shift in the modal split from private motorised transport to environmental transport in the medium term.
EcoVeloTour facilitates the development of sustainable tourism in the Danube region along EuroVelo routes via enhanced, conscious and ecologically sound framework of tourism destination management and extending cyclist tourism, unfolding neighbouring regions beyond the EuroVelo route. The regions will capitalize on cultural and natural heritage, through the integration of the ecosystem service framework into ecotourism planning, that enable the attentive maintenance of high ecosystem provisions that benefits to the sustainable development of the region including the ecotourism stakeholders in the long run.
The framework will be strongly support by sustainable mobility guidelines, which is one key element in comprehensive ecotourism planning, esp. in the case of cyclist ecotourism along the EuroVelo in the Danube region. Moreover, a comprehensive market research will help Danube region wide to assess better the potentials and ways forward in the ecotourism development.
Regional ecotourism strategies will be elaborated based on the developed framework and good practices, studies on ecotourism, green mobility, knowledge exchange, potential ecosystem service mapping of pilot areas, intensive key actors’ cooperation, stakeholder analysis and participation, learning interactions (including e-learning) at regional and transnational level.
The implementation of the strategies starts during the project lifetime including small-scale investments too. The bottom-up approach, collected experience from local level will result in a policy recommendation to ensure the capitalization of project results at policy-maker level.
Outputs will be: (i) transnational tools for ecotourism development
and management: enhanced framework for ecotourism development and mobility planning guidelines, transnational market research, policy recommendation, ecotourism mobile app., e-learning platform; (ii) pilot regional ecotourism strategies; (iii) transnational learning interactions.
Increasing Active Mobility, including walking, cycling and use of public transport, results in environmental, economic and social benefits. What’s more, health benefits arise from the boost of physical activity through walking and cycling as a daily routine without any sports ambitions.
The Austrian Health Fund (FGOE) has determined “Active Moblity” as a priority to be funded in the project call “Active Mobility – Healthy Travelling 2019-2022” for the settings school, company and municipality. The objectives of this current project are the guidance, support and implementation of this call. The research focus is on the evaluation of measures and projects to promote Active Mobility within the three settings. Which kinds of measures result in a long-term behaviour change (in terms of switching from car use to walking or cycling) and which indicators describe these effects best? Factors of success for an efficient implementation and supportive framework conditions should be figured out to guarantee a sustainable establishment of promising Active Mobility measures. An evaluation concept is worked out to gather learning experiences and share them among the research community as well as among the three settings.
In the spring and summer 2015, a personalized mobility campaign called SWITCH was performed in all of Vienna. Within this campaign, nearly 1.000 people, among which 160 were Seestadt residents, received a personalized mobility consultancy and tailored information. The participants’ change in mobility behavior and the attitudes towards car-less mobility were assessed by means of a before/after survey. The results were then compared with a control group of people not part-taking in the campaign. The results show that active participants in the SWITCH campaign traveled more actively afterward: the number of monthly trips on foot increased by 4% and their trips by bike increased by 12%. At the same time, their trips by car reduced by 4%. The behavior of the control group, on the other hand, displayed a reduction of trips on foot by 5% and an increase in car trips by 12%. Moreover, the participants felt far more informed about the overall topic of active mobility and the individual and societal benefits it comes with than the control group did.
A similar campaign, tailored to specific local challenges, is a suitable measure to address the newly expected residents of the so-called Seestadt. They are expected to move in during the next two large settlement waves (2019 to mid-2020: “Seepark Quartier”, mid-2020 to 2021: “Quartier am Seebogen”). The goal is to approach these new residents early on in order to depict alternatives to the car available in the Seestadt. Furthermore, the campaign aims to increase the appreciation of traffic-and parking-free public spaces used for various forms of neighborhood activities and cooperation.
The personalized mobility campaign in the “Seestadt” pursues the following objectives:
- Communicating the mobility concept and alternatives to the car within the Seestadt
- Motivating new residents to use active, healthy and safe forms of mobility as well as public transport
- Increasing the acceptance and appreciation of traffic-free or traffic-reduced public spaces
- Stimulating processes of community building among both old and new residents of the Seestadt and their respective neighborhoods.