791009 The garage

Semester hours
Lecturer (assistant)
Offered in
Wintersemester 2018/19
Languages of instruction


The E&I course "Business Planning & Performance Management" builds on the teaching format "garage". The garage received the "Award for Excellent Teaching 2011" of WU Vienna and stands out due to its highly interdisciplinary setting. In the garage students from different universities have the opportunity to develop their own business idea and to learn how to form an idea/technology into a sound business concept. Thereby, students learn how to apply techniques and methods of how to build-up a successful start-up company in an early phase based on best-practices from leading entrepreneurs.
Students will start out with an idea/technology and will merge into an interdisciplinary team. Once teams have been built, students are guided step-by-step through the process of developing a rough concept into an attractive business idea. Special emphasis lies on the iterative nature of developing a business.

Previous knowledge expected

Objective (expected results of study and acquired competences)

In this highly interactive course students learn what it takes to start a successful business in a "real life" scenario.
After completing the course, students will know how to:
from a content perspective:
•..search, recognize & assess business opportunities
•..enrich business ideas by applying appropriate tools & techniques
•..discover customers & their needs
•..evaluate the ecosystem around business ideas
•..create profitable & sustainable business models
•..apply creativity techniques in an appropriate way
•..deal with high-tech
from a project management perspective:
•..structure a fuzzy project & to tackle uncertainty
•..break down complex tasks into manageable modules
•..deal with several stakeholders at once
•..manage different ways to target & to arrive at a decision
•..nail down the relevant project outcomes in a business proposal
from a team management perspective:
•..learn how to effectively handle interdisciplinarity
•..work in teams efficiently by incorporating the strenghts of each team member into the process
•..cope with different work styles, opinions & perspectives
from a communication perspective:
•..engage in vivid discussions & interactive group sessions
•..present project outcomes in different environments & for different target groups (e.g. expert jury, team members, VirginiaTech conference, etc.)
You can find more details like the schedule or information about exams on the course-page in BOKUonline.