735334 International wine marketing
- Semester hours
- Lecturer (assistant)
- Offered in
- Wintersemester 2018/19
- Languages of instruction
-The development of the Austrian and International Wine Business in the last 25 years.
-Market- and Opinion-Research (as practiced by the wine industry)
-Product Management and Branding in Wine Business
Quality, Designation, Packaging, Product Portfolio
-Pricing and Calculation in the Internet Age
Advertising, Sales Promotion, P.R., Sponsoring, Education, Trade Fairs & Events
-National and International Distribution Policy
´On-Site-Sales´Sales/Direct Shipments, Horeca and Specialized Retail, Wholesale/Cash & Carry, Mailorder/Internet, Supermarkets/Discount Retail
Export with special regard to specific conditions in international markets
- Objective (expected results of study and acquired competences)
To understand the challenges and mechanisms of the international wine business. To get to know possibilities of a ´wine-specific´ marketing-mix practiced by export orientated wine businesses.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.