735327 Market research and market analysis


Type
Lecture and exercise
Semester hours
2
Lecturer (assistant)
Schwarzbauer, Peter , Ranacher, Lea Maria
Organisation
Offered in
Sommersemester 2020
Languages of instruction
Deutsch

Content

Basics in market research, data collection, analysis and interpretation, forecasts, performance of a case study

Objective (expected results of study and acquired competences)

1. Acquiring knowledge in methods of market research and market analysis

2. Getting to know the basics in the practical use of market research methods (including the assessement of possibilities and limits of such methods)



The course should enable students to do market research for a certain product, company, association or region by applying scientific methods.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.