735122 Basics in marketing


Type
Lecture
Semester hours
2
Lecturer (assistant)
Riefler, Petra
Organisation
Offered in
Sommersemester 2023
Languages of instruction
Deutsch

Content

Basic marketing concepts and terminology; basic factors underlying marketing decisions (consumer behaviour, market and marketing information, role of campaigns, timing and co-ordination).

Objective (expected results of study and acquired competences)

The aim of this lecture series is to teach the students the basic principles behind marketing and to help them understand the important factors underlying decisions regarding a product's marketing mix.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.