735122 Basics in marketing
- Type
- Lecture
- Semester hours
- 2
- Lecturer (assistant)
- Organisation
- Offered in
- Sommersemester 2023
- Languages of instruction
- Deutsch
- Content
-
Basic marketing concepts and terminology; basic factors underlying marketing decisions (consumer behaviour, market and marketing information, role of campaigns, timing and co-ordination).
- Objective (expected results of study and acquired competences)
-
The aim of this lecture series is to teach the students the basic principles behind marketing and to help them understand the important factors underlying decisions regarding a product's marketing mix.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.