735323 Communication and mediaplanning


Type
Seminar
Semester hours
2
Lecturer (assistant)
Haas, Rainer
Organisation
Offered in
Sommersemester 2023
Languages of instruction
Deutsch

Content

Providing knowledge about the most important theories and modells in communication (advertising, public relations, ...). Basics of advertising, public relation, promotion and direct marketing. How to fromulate a briefing? Analysis of advertizing and publc relation case studies from the food value chain.

Objective (expected results of study and acquired competences)

Learning and Application of creative design of advertising messages on the example of the ÖPUL Programe, the environmental programme of the Austrian Ministry of Agriculture.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.