735323 Communication and mediaplanning
This page is available under these URLs:
- Semester hours
- Lecturer (assistant)
- Offered in
- Sommersemester 2023
- Languages of instruction
Providing knowledge about the most important theories and modells in communication (advertising, public relations, ...). Basics of advertising, public relation, promotion and direct marketing. How to fromulate a briefing? Analysis of marketing communication campaigns from the food value chain.
- Objective (expected results of study and acquired competences)
Dialog Landwirtschaft – Gesellschaft. Entwickeln Sie eine Kommunikationsstrategie zur Imagepflege / Vertrauensbildung in die Landwirtschaft
Dialogue agriculture - society. Development of a marketing communication plan to create awareness and trust for the specific situation of agriculture
You can find more details like the schedule or information about exams on the course-page in BOKUonline.