735323 Communication and mediaplanning


Type
Seminar
Semester hours
2
Lecturer (assistant)
Organisation
Offered in
Sommersemester 2023
Languages of instruction
Deutsch

Content

Providing knowledge about the most important theories and modells in communication (advertising, public relations, ...). Basics of advertising, public relation, promotion and direct marketing. How to fromulate a briefing? Analysis of marketing communication campaigns from the food value chain.

Objective (expected results of study and acquired competences)

Dialog Landwirtschaft – Gesellschaft. Entwickeln Sie eine Kommunikationsstrategie zur Imagepflege / Vertrauensbildung in die Landwirtschaft
Dialogue agriculture - society. Development of a marketing communication plan to create awareness and trust for the specific situation of agriculture
You can find more details like the schedule or information about exams on the course-page in BOKUonline.