735316 Multi-variant methods in marketing

Lecture and seminar
Semester hours
Lecturer (assistant)
Meixner, Oliver
Offered in
Sommersemester 2023
Languages of instruction


Matrix calculus; selected multivariate procedures (regression analysis, analysis of variance, cluster analysis, ...) and quantitative methods in marekting (conjoint analysis, discrete choice ...); effective management decision-making using Vroom and Yetton's model.

Objective (expected results of study and acquired competences)

Students should understand and be able to use basic quantitative methods used in economic research. They should have an overview over multivariate procedures and be familiar with selected examples. They should understand the use of quantitative models in management decision-making and be able to apply this knowledge in practice.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.