735333 Forest products, marketing and strategy

Semester hours
Lecturer (assistant)
Sommerauer, Markus , Kainz, Dieter
Offered in
Sommersemester 2023
Languages of instruction


Elective course in Master programme Montain Forestry
MODULE - Economic and social dimensions in mountain forestry

1. Basics
Definition of markets, demand and supply.
Definition of forest products and marketing.
Understanding market structures, forces and developments.

2. Wood markets
Definition of wood assortments.
Assessing forest products value chains.
Wood certification
State of forest products market research.

3. Non wood forest products
Examples and special cases.

4. Marketing and Strategy
Marketing mix and its application to forest products.
Wood market research, analysis and forecasting.
Strategic considerations in forest products marketing.

Objective (expected results of study and acquired competences)

The course aims at teaching:

1. Basic knowledge on marketing theory, market research and analysis
2. An understanding for market structures, forces and developments
3. The ability to apply the knowledge and understanding towards self choosen relevant markets
4. Practise basic market analysis and strategy development
You can find more details like the schedule or information about exams on the course-page in BOKUonline.