732102 Communication and public relations


Type
Lecture and exercise
Semester hours
2
Lecturer (assistant)
Kobzina, Monika
Organisation
Offered in
Sommersemester 2023
Languages of instruction
Deutsch

Content

principles of human communication, talking rules, verbal and nonverbal communication competence, fundamental rules of modern public relations, target groups, tools of public relations (PR-measurements), conception of public relation

Objective (expected results of study and acquired competences)

acquisition of basic knowledge of human communication and public relations
You can find more details like the schedule or information about exams on the course-page in BOKUonline.