732102 Communication and public relations
- Type
- Lecture and exercise
- Semester hours
- 2
- Lecturer (assistant)
- Organisation
- Offered in
- Sommersemester 2023
- Languages of instruction
- Deutsch
- Content
-
principles of human communication, talking rules, verbal and nonverbal communication competence, fundamental rules of modern public relations, target groups, tools of public relations (PR-measurements), conception of public relation
- Objective (expected results of study and acquired competences)
-
acquisition of basic knowledge of human communication and public relations
You can find more details like the schedule or information about exams on the course-page in BOKUonline.