735343 Open innovation strategies

Lecture and seminar
Semester hours
Lecturer (assistant)
Garaus, Christian
Offered in
Sommersemester 2023
Languages of instruction


This lecture focuses on open innovation processes in the context of marketing.

Objective (expected results of study and acquired competences)

A successful completion of the course implies that…
…the student is able to explain different types of innovation processes.
…the student is able to define an open innovation model in the context of his/her field of study.
…the student is able to identify application opportunities for open innovations within her/his field of study.
…the student is able to analyse open innovation techniques such as crowdsourcing, the establishment of user communities and innovation networks within a given context.
…the student can design an open innovation process for a product or service independently.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.