735342 Consumer behavior
- Type
- Lecture
- Semester hours
- 2
- Lecturer (assistant)
- Organisation
- Offered in
- Sommersemester 2023
- Languages of instruction
- Deutsch
- Content
-
- Cognitive information recording
- Emotional and rational response to external and internal stimuli
- variables to describe and measure sustainable consumption behavior
- Purchase decision criteria for conventional or sustainable products and services
- Previous knowledge expected
-
- Objective (expected results of study and acquired competences)
-
- know and understand the concepts and models of buying behavior
- know specific mechanisms of sustainable consumer behavior
- can understand and interpret scientific studies in the field
- can draw business conclusions from scientific results
You can find more details like the schedule or information about exams on the course-page in BOKUonline.