735111 Marketing (AS)
This page is available under these URLs:
- Semester hours
- Lecturer (assistant)
- Riefler, Petra
- Offered in
- Sommersemester 2023
- Languages of instruction
Basic marketing concepts and terminology; basic factors underlying marketing decisions (consumer behaviour, market and marketing information, role of campaigns, timing and co-ordination).
- Previous knowledge expected
- Objective (expected results of study and acquired competences)
The aim of this lecture series is to teach the students the basic principles behind marketing and to help them understand the important factors underlying decisions regarding a product's marketing mix.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.