731389 Agricultural journalism

Lecture and seminar
Semester hours
Lecturer (assistant)
Offered in
Wintersemester 2022/23
Languages of instruction


•basic skills of journalism (investigate, document, interview, formulate, edit, present)
•basic conditions of public relations (copyright and media right, fields of work, advanced training possibilities)
•media and their entelechy (newspapers, magazines, radio, television, internet, social media)
•(agrarian) media scene in Austria
•journalistic formats (news, report, feature, interview, survey; comment, squib, review)
•language (adequate phrasing, dependency of diction and sentence construction on target group)
•principles of design (lead story, headings, fotos, typography, layout)
•practical PR activities (press release, press conferences)


Previous knowledge expected

Objective (expected results of study and acquired competences)


•create basic knowledge of the tools for agrarian journalism and public relations
•gather first practical journalistic or PR experience
•training of verbal skills

Learning outcomes:
At the end of the course students are able to
•gather and process information appropriate for the respective medium,
•comply with relevant legal provisions,
•indepentently write contributions for print or online media,
•professionally apply media design principles.

You can find more details like the schedule or information about exams on the course-page in BOKUonline.