732102 Communication and public relations


Type
Lecture and exercise
Semester hours
2
Lecturer (assistant)
Sollak, Timna , Kobzina, Monika
Organisation
Offered in
Wintersemester 2022/23
Languages of instruction
Deutsch

Content

fundamental rules of modern public relations, target groups, tools of public relations (PR-measurements), conception of public relations, crisis pr

Objective (expected results of study and acquired competences)

acquisition of basic knowledge on public relations
You can find more details like the schedule or information about exams on the course-page in BOKUonline.