735321 Market research in the agricultural and food industry
- Type
- Seminar
- Semester hours
- 2
- Lecturer (assistant)
- Organisation
- Offered in
- Wintersemester 2022/23
- Languages of instruction
- Deutsch
- Content
-
For selected markets, relevant issues are described and the response of real decision makers examined. This enables participants to better understand the realities of decision-making in agricultural marketing.
- Previous knowledge expected
-
- Objective (expected results of study and acquired competences)
-
The key areas determining the success of a direct marketing venture (target market, product, sales and distribution, price, communication) - taught using practical examples.
Dealing with customers. Participants get to grips with agricultural marketing cases/issues drawn from real life.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.