735320 Export marketing
- Type
- Seminar
- Semester hours
- 2
- Lecturer (assistant)
- Organisation
- Offered in
- Wintersemester 2022/23
- Languages of instruction
- Deutsch
- Content
-
The course deals with all aspects of market entry and focuses on agricultural products and the challenges when trying to sell or produce them in a foreign market. Students will learn about diffulties during the the market entry process and develop solutions for relevant questions. Further topics are export possibilities for Austrian agricultural products and how to deal with foreign competitors in the Austrian market.
- Objective (expected results of study and acquired competences)
-
The course presents theory and case studies on the topic of international marketing. Students are requested to read the case studies before the course and present their solutions in class.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.