735103 Methods in social research


Type
Lecture
Semester hours
2
Lecturer (assistant)
Organisation
Offered in
Sommersemester 2024
Languages of instruction
Deutsch

Content

Basic problems in empirical social research, planning and designing research - the research process, measurement tools - scaling methods, survey methods, analysing research results, publishing research results.The economic value of market research (where can I get relevant information, markte research institutes in Austria, survey techniques of market research institutes...)

Objective (expected results of study and acquired competences)

Students should gain the basic skills required for carrying out empirical research projects. They should know where to adress if they need business information during their future jobs.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.