874306 Management
- Type
- Lecture and seminar
- Semester hours
- 2
- Lecturer (assistant)
- Oberbichler, Christian , Wipplinger-Thaller, Daniela , Schrittwieser, Manfred
- Organisation
- Offered in
- Sommersemester 2024
- Languages of instruction
- Deutsch
- Content
-
1. business organisation
- company divisions and functions
- business strategy
- organisation models
- professional process preparation
- capacity planning and work plan
2. controlling – operating control system on hand of figures
- building site documentation
- accounting , payroll, cost calculation
- pre calculation, final costing
- cost centre and cost unit
- service catalog
3. marketing
- customer segmentation – target customer definition
- positioning – definition of an adapted product mix
- creation of marketing plans and budgets
4. personnel management
- long-term human resource strategy
- business culture – mission statement
- work in groups and teams
- personnel development
- Objective (expected results of study and acquired competences)
-
The lecture will give an overview of the main business processes in a landscaping company.
According to the different requirements should the lecture inspire entrepreneurial interests of the students.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.