732103 Strategic Public relations concepts for environmental
- Type
- Lecture and exercise
- Semester hours
- 2
- Lecturer (assistant)
- Kobzina, Monika
- Organisation
- Offered in
- Sommersemester 2024
- Languages of instruction
- Deutsch
- Content
-
*Elements of strategic public relations
oIssues- and Issuesmanagement
oLobbying and Public affairs
oClassical and innovative PR-Strategies
oDealing with crises, online crises inkl.
*Strategic PR concepts
*PR for environmental and bioressourcesmanagement
*guests from business fields – e.g. energy sector, recycling business, ngo etc.
*theoretical introduction
*practical case studies
- Objective (expected results of study and acquired competences)
-
*Learning to unterstand the importance of strategic public relations for Environment and Bio-Resources Management
*Learning how to create strategic public relations concepts
You can find more details like the schedule or information about exams on the course-page in BOKUonline.