732103 Strategic Public relations concepts for environmental

Lecture and exercise
Semester hours
Lecturer (assistant)
Kobzina, Monika
Offered in
Sommersemester 2024
Languages of instruction


*Elements of strategic public relations
oIssues- and Issuesmanagement
oLobbying and Public affairs
oClassical and innovative PR-Strategies
oDealing with crises, online crises inkl.
*Strategic PR concepts
*PR for environmental and bioressourcesmanagement

*guests from business fields – e.g. energy sector, recycling business, ngo etc.
*theoretical introduction
*practical case studies

Objective (expected results of study and acquired competences)

*Learning to unterstand the importance of strategic public relations for Environment and Bio-Resources Management
*Learning how to create strategic public relations concepts
You can find more details like the schedule or information about exams on the course-page in BOKUonline.