732102 Communication and public relations
- Type
- Lecture and exercise
- Semester hours
- 2
- Lecturer (assistant)
- Lindner, Sarah Anna , Kobzina, Monika
- Organisation
- Offered in
- Wintersemester 2024/25
- Languages of instruction
- Deutsch
- Content
-
fundamental rules of modern public relations, target groups, tools of public relations (PR-measurements), conception of public relations, crisis pr
- Objective (expected results of study and acquired competences)
-
acquisition of basic knowledge on public relations
You can find more details like the schedule or information about exams on the course-page in BOKUonline.