732311 Public relations - fundamental rules and conception
- Type
- Lecture and exercise
- Semester hours
- 2
- Lecturer (assistant)
- Kobzina, Monika
- Organisation
- Offered in
- Wintersemester 2024/25
- Languages of instruction
- Deutsch
- Content
-
The public relations concept - terms and definitions, fundamental rules of modern public relations, target groups, conception of public relations, tools of public relations (PR-measurements), crisis-PR, internal PR
- Objective (expected results of study and acquired competences)
-
Learning how to create strategic public relations concepts
You can find more details like the schedule or information about exams on the course-page in BOKUonline.