735401 Innovation & Entrepreneurship – from science to market (in Eng.)


Type
Seminar
Semester hours
2
Lecturer (assistant)
Garaus, Christian , Ambros, Michael
Organisation
Offered in
Sommersemester 2023
Languages of instruction
Englisch

Content

The course gives an introduction to entrepreneurship and innovation. It motivates participants to think about commercializing their own research either in form of a new venture or project inside an established organization. Participants evaluate entrepreneurship and/or innovation within an existing organization as career paths.

CONTENT
Theory
-Introduction to entrepreneurship and innovation -Market analysis and strategy -Business models -Creation of entrepreneurial teams -Business planning -Intellectual property rights (guest lecture) -Funding (guest lecture, start-up vs. research) Practice
-Identification and selection of business opportunities
-Value proposition in line with SDGs
-Dealing with dilemma “research versus product”
-Business model
-Business plan
-Creation of entrepreneurial teams, personal development (researcher versus entrepreneur)
-Study trip / company visit (e.g., WeXelerate, INiTS, accent)
-[risk propensity]

Previous knowledge expected

Basic knowledge in business management

Objective (expected results of study and acquired competences)

After completing the course participants know about and will be able to:
-Identify a business opportunity
-Design a sustainable business model (sustainable dimensions integrated into core business activity)
-Write a business plan
-Utilize resources for exploiting business (e.g., finance, IPR, team,, …)
You can find more details like the schedule or information about exams on the course-page in BOKUonline.