735401 Innovation & Entrepreneurship – from science to market (in Eng.)


Art
Seminar
Semesterstunden
2
Vortragende/r (Mitwirkende/r)
Garaus, Christian , Ambros, Michael
Organisation
Angeboten im Semester
Sommersemester 2023
Unterrichts-/ Lehrsprachen
Englisch

Lehrinhalt

The course gives an introduction to entrepreneurship and innovation. It motivates participants to think about commercializing their own research either in form of a new venture or project inside an established organization. Participants evaluate entrepreneurship and/or innovation within an existing organization as career paths.

CONTENT
Theory
-Introduction to entrepreneurship and innovation -Market analysis and strategy -Business models -Creation of entrepreneurial teams -Business planning -Intellectual property rights (guest lecture) -Funding (guest lecture, start-up vs. research) Practice
-Identification and selection of business opportunities
-Value proposition in line with SDGs
-Dealing with dilemma “research versus product”
-Business model
-Business plan
-Creation of entrepreneurial teams, personal development (researcher versus entrepreneur)
-Study trip / company visit (e.g., WeXelerate, INiTS, accent)
-[risk propensity]

Inhaltliche Voraussetzungen (erwartete Kenntnisse)

Basic knowledge in business management

Lehrziel

After completing the course participants know about and will be able to:
-Identify a business opportunity
-Design a sustainable business model (sustainable dimensions integrated into core business activity)
-Write a business plan
-Utilize resources for exploiting business (e.g., finance, IPR, team,, …)
Noch mehr Informationen zur Lehrveranstaltung, wie Termine oder Informationen zu Prüfungen, usw. finden Sie auf der Lehrveranstaltungsseite in BOKUonline.