735341 Market-oriented innovation processes

Lecture and seminar
Semester hours
Lecturer (assistant)
Garaus, Christian , Jungmair, Julia Anna
Offered in
Sommersemester 2023
Languages of instruction



This course focuses on the understanding, planning and development of market-oriented innovation processes. As an elective subject in the field of environmental business administration, this course deals with the challenge to integrate the increasingly complex environmental requirements into operational innovation processes, or to use these requirements as starting points for innovation processes.

Course contents
Methods of idea generation and realization, creativity techniques
Innovation process inhibiting factors
Innovation process-promoting factors

Objective (expected results of study and acquired competences)

After successful completion of the course, the student can:
... critically reflect on the benefits of interdisciplinary and transdisciplinary research for sustainability innovations
... identify innovation processes in your own field of study
... identify management skills and capacities that can drive or inhibit innovation processes
... explain and apply ideation models in a given context
... develop an innovation process by means of disruptive and human centred design
... recognize and apply suitable marketing strategies based on selected analysis methods
You can find more details like the schedule or information about exams on the course-page in BOKUonline.