735321 Market Research in the agri-food business

Semester hours
Lecturer (assistant)
Riefler, Petra
Offered in
Sommersemester 2023
Languages of instruction


For selected markets, relevant issues are described and the response of real decision makers examined. This enables participants to better understand the realities of decision-making in agricultural marketing.

Focus lies on Public Relations and communications on sustainability.
Keywords: PR-concept, evaluation of PR

Previous knowledge expected

Objective (expected results of study and acquired competences)

The key areas determining the success of a direct marketing venture (target market, product, sales and distribution, price, communication) - taught using practical examples. Dealing with stakeholders. Independent handling and usage of methods in PR and marketing
You can find more details like the schedule or information about exams on the course-page in BOKUonline.