735337 Business administration and marketing in Austrian agriculture


Type
Lecture
Semester hours
2
Lecturer (assistant)
Thur, Magdalena , Kirner, Leopold
Organisation
Offered in
Wintersemester 2022/23
Languages of instruction
Deutsch

Content

Principles (food & beverage/non-food/services, co-operation opportunities, joint ventures); marketing instruments in Austrian agriculture (product policy, pricing policy and policy of terms and conditions, distribution policy, communication policy).

Principles of economics in Austrian agriculture (contribution margin calculations, business plans, business growth, benchmarking); selected economic issues of individual fields of agricultural policy and direct payments within the Austrian agriculture.

Previous knowledge expected



Objective (expected results of study and acquired competences)

Knowing the special features of marketing in Austrian agriculture, understanding marketing concepts, and understanding the practical procedure in marketing planning.



Knowing the special features of economics in Austrian agriculture, understanding economic problems in Austrian agriculture, and having an insight into how Austrian agriculture is embedded in agricultural policy.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.