735340 Retail marketing

Lecture and seminar
Semester hours
Lecturer (assistant)
Poschacher, Robert
Offered in
Wintersemester 2022/23
Languages of instruction


• Development and business forms in the trade, including Baligh-Richartz effect
• The Austrian food trade
• Trademarks
• Category Management
• pricing policy
• margin calculation

Previous knowledge expected

Basic knowledge in marketing. The positive completion of the lecture "Marketing" is recommended

Objective (expected results of study and acquired competences)

• Know the specifics of trade marketing
• Have an overview of the Austrian food trade
• Understand the eight stages of the category management process
• Understand and analyze the branding policy of the retailer with special regard to own brands
• Know the margining and service costing
• Understand the presentation and communication policies of the trade
You can find more details like the schedule or information about exams on the course-page in BOKUonline.