735303 Marketing project - case studies


Type
Project course
Semester hours
3
Lecturer (assistant)
Mustafic, Lajla , Haas, Rainer
Organisation
Offered in
Wintersemester 2022/23
Languages of instruction
Englisch

Content

In this course you will be working on a marketing project in cooperation with a business partner coming from the agricultural and food industry. Self organized project management of the marketing project under supervision of the lecturer.

This year:
Relaunch and new positioning strategy of the brand Gutes vom Bauernhof
Concept for Webshop and Social Media presence of Mohr-Sederl Fruit Juices

Previous knowledge expected

Strategic Marketing Management

Objective (expected results of study and acquired competences)

Skills and competency to apply theoretical knowledge and methods on practical marketing problems. Skills and competency to structure complex real life decision problems. Skills and competency to self organize indivually and in teams and to work together in a professional way with business partners.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.