735306 Agricultural marketing - practical


Type
Exercise course
Semester hours
2
Lecturer (assistant)
Meixner, Oliver
Organisation
Offered in
Wintersemester 2022/23
Languages of instruction
Deutsch

Content

- basic theories of market research: information management, market research planning, data collection

- selected case studies

- market research design, samples and surveys (in theory and practice)

- simple data analysis

- use of ITC (information and telecommunication technologies)

Previous knowledge expected



Objective (expected results of study and acquired competences)

Main focus of the lecutre: Training of the ability to make use of methods, thories and concepts of agricultural marketing



- the use of market research for solving marketing problems (especialy in the food industry)

- theoretical background information management

- data collection, analysis of existing data

- simple data analysis (mainly descriptive)
You can find more details like the schedule or information about exams on the course-page in BOKUonline.