735302 Agricultural marketing I


Type
Lecture
Semester hours
2
Lecturer (assistant)
Riefler, Petra
Organisation
Offered in
Wintersemester 2022/23
Languages of instruction
Deutsch

Content

Product policy, pricing policy, terms and conditions

Previous knowledge expected



Objective (expected results of study and acquired competences)

Students should become familiar with the special characteristics of agricultural marketing. They should be able to understand both agricultural marketing concepts and practical approaches to agricultural marketing planning.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.