735323 Communication and mediaplanning
- Type
- Seminar
- Semester hours
- 2
- Lecturer (assistant)
- Haas, Rainer
- Organisation
- Offered in
- Sommersemester 2024
- Languages of instruction
- Deutsch
- Content
-
Providing knowledge about the most important theories and modells in communication (advertising, public relations, ...). Basics of advertising, public relation, promotion and direct marketing. How to fromulate a briefing? Analysis of advertizing and publc relation case studies from the food value chain.
- Previous knowledge expected
-
Marketing basics
- Objective (expected results of study and acquired competences)
-
Knowledge of the instruments of marketing communication. Capacity to design and write an integrated marketing communication concept.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.