735106 Rhetoric, presentation- and negotiation techniques

Type
Seminar
Semester hours
2
Lecturer (assistant)
Gabriel, Theresa , Schwabl, Viktor , Blasl, Bianca , Pöchtrager, Siegfried
Organisation
Marketing and Innovation
Offered in
Sommersemester 2025
Languages of instruction
Deutsch
Content

IMPORTANT: Obtain the following book BEFORE the first unit:

Pöchtrager, S., Duenbostl, C., Kasparek-Koschatko, V., Jungmair, J. A., Falkenberg, C., Blasl, B. (2021). Wir müssen reden … Über die Kunst der Kommunikation – analog und digital. facultas Verlags- und Buchhandels AG.

Contents:

+ You optimize your use of voice, language, gestures & breathing

+ You know the characteristics of the presentation structure & can apply them in your presentation.

+ You know about different presentation techniques & can use different media in a targeted manner.

+ You will strengthen your self-image & receive feedback on your personal impact (external perspective)

+ You will get to know special strategies for specific occasions (speech, brainstorming, small talk, etc.), be informed about their structure and be able to use them in a variety of ways.

+ You know rhetorical stylistic devices and can use them in a targeted manner.

+ You will learn counter-strategies to stage fright adapted to your personality.

+ You will train your personal expressiveness, enthusiasm, persuasiveness and steadfastness.

+ Learn negotiation techniques and strategies for achieving a negotiation result.
Objective (expected results of study and acquired competences)

The students ...

(1) ... know the structure of a successful speech & can apply it in practical situations.

(2) ... master the appropriate use of body language during a speech and can apply it in a targeted manner.

(3) ... recognize simple group dynamic processes & can react to them properly.

(4) ... know about the advantages and disadvantages of different visual media and can apply them appropriately to the situation.

(5) ... get to know negotiation techniques according to the Harvard concept.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.