735306 Agricultural marketing - practical
- Type
- Exercise course
- Semester hours
- 2
- Lecturer (assistant)
- Organisation
- Marketing and Innovation
- Offered in
- Sommersemester 2025
- Languages of instruction
- Deutsch
- Content
-
- basic theories of market research: information management, market research planning, data collection
- selected case studies
- market research design, samples and surveys (in theory and practice)
- simple data analysis
- use of ITC (information and telecommunication technologies)
- Objective (expected results of study and acquired competences)
-
Main focus of the lecutre: Training of the ability to make use of methods, thories and concepts of agricultural marketing
- the use of market research for solving marketing problems (especialy in the food industry)
- theoretical background information management
- data collection, analysis of existing data
- simple data analysis (mainly descriptive)
You can find more details like the schedule or information about exams on the course-page in BOKUonline.