WISO100525 Competitive strategies for wood and products from renewable resources
- Type
- course with continuous assessment
- Semester hours
- 2
- Lecturer (assistant)
- Lendl-Lewisch, Leonore
- Organisation
- Marketing and Innovation
- Offered in
- Sommersemester 2026
- Languages of instruction
- Deutsch
- Content
-
The course content includes the following aspects:
- Defining and correctly using basic marketing terms
- Explaining fundamental marketing concepts
- Analyzing wood markets from a marketing perspective
- Analyzing practical examples based on the concepts learned
- Creating industry-specific marketing plans
- Objective (expected results of study and acquired competences)
-
Upon completion of this course, students will be able to:
Define and correctly use basic marketing terms;
Explain fundamental marketing concepts;
Apply fundamental marketing concepts to practical examples in the wood and renewable raw materials markets;
Analyze practical examples using the concepts learned;
Analyze an organization's market environment (e.g., economic and legal conditions) and derive potential strategic options.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.