WISO300684 Marketing project - case studies
- Type
- Project course
- Semester hours
- 3
- Lecturer (assistant)
- Vrljanovic, Tea , Haas, Rainer
- Organisation
- Marketing and Innovation
- Offered in
- Wintersemester 2025/26
- Languages of instruction
- Englisch
- Content
-
In this course you will be working on marketing projects in cooperation with a business partners from the agricultural sector and/or food industry. Self organized project management of the marketing project under supervision of the lecturer.
Business Partners 2025:
Austrian Institute of Technology - Microbiomes4Soy
Bio Austria - Kitchen of the future challenge
- Previous knowledge expected
-
Beneficial but not mandatory:
Vorteilhaft aber keine unbedingte Voraussetzung sind die folgenden LVs:
Marketing Übungen WISO100411 (Pöchtrager)
Agrarmarketing I WISO300683
Agrarmarketing II WISO300685
Projektmanagement WISO100409
- Objective (expected results of study and acquired competences)
-
Skills and competency to apply theoretical knowledge and methods on practical marketing problems. Competency to structure complex fuzzy real life marketing problems. Competency to self organize individually and in teams and to work together in a professional way with business partners.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.