WISO300683 Agricultural marketing I
- Type
- Lecture
- Semester hours
- 2
- Lecturer (assistant)
- Riefler, Petra
- Organisation
- Marketing and Innovation
- Offered in
- Wintersemester 2026/27
- Languages of instruction
- Deutsch
- Content
-
food marketing with a focus on consumer behavior and product management
- Previous knowledge expected
-
- Objective (expected results of study and acquired competences)
-
After this course you will be able to:
- understand relevant theories and models of consumer food choice
- read scientific articles published in food marketing journals
You can find more details like the schedule or information about exams on the course-page in BOKUonline.