WISO300697 Strategic Export Marketing
- Type
- Seminar
- Semester hours
- 2
- Lecturer (assistant)
- Mühleisen, Markus
- Organisation
- Marketing and Innovation
- Offered in
- Wintersemester 2026/27
- Languages of instruction
- Deutsch, Englisch
- Content
-
This course provides a comprehensive introduction to the key aspects, opportunities and challenges of international marketing and sales. The emphasis will be on agricultural and consumer products, especially food.
market entry and focuses on agricultural products and the challenges when trying to sell or produce them in a foreign market. Students will learn about diffulties during the the market entry process and develop solutions for relevant questions. Further topics are export possibilities for Austrian agricultural products and how to deal with foreign competitors in the Austrian market.
- Previous knowledge expected
-
Marketing basics
- Objective (expected results of study and acquired competences)
-
After successfully completing this course, you should be able to
- critically evaluate and analyse opportunities and challenges of international business
- apply methods and tools, and develop strategies to enter international markets
- prepare an export marketing plan
- appreciate the complexities and risks in international business
You can find more details like the schedule or information about exams on the course-page in BOKUonline.