Department of Economics and Social Sciences
Institute of Marketing & Innovation

Feistmantelstraße 4
1180 Vienna, Austria
Tel.: + 43 1 47654-73516
Fax: + 43 1 47654-73509
E-Mail: rainer.haas(at)

Rainer Haas is a graduate of the Institute of Agricultural Economics at the Universität für Bodenkultur Wien ( He made his doctorate about the first online farmers market of Austria, for which he got the Austrian Agricultural Marketing Award in 1998. He got several other awards such as the Austrian Agrana Research Award in 2001 and 2006, the Best Paper Award at the ISAHP 2001, in 2011 the Emerald Literati Network Awards, and the most innovative Idea Award 2016 at the International Conference on the Analytic Hierarchic Process.

Habilitation (venia docendi) in Marketing in 2004. He was guest professor for teaching and research at the University of Florida, at the Department for Food and Resource Economics in the spring semesters of 2010, 2012, 2016 and 2018.

He is reviewer for several journals and editor for the Bodenkultur and the Italian Economia Agro-Alimentare/Food Economy, an international Journal on Agricultural and Food Systems. Since 2007 he is member of the Scientific Advisory Board for the International European Forum on System Dynamics and Innovation.

He teaches several courses at BOKU (see below), with a focus on intercultural experiences, see the international videoconference based Global Networking and the course on Intercultural Communication. Since he started teaching at the BOKU he took more than 1600 exams and supervised more than 50 master theses.

He published more than 30 articles in international peer reviewed journals, wrote five books as author and edited several books.


Current and recent projects:

Sustainable Consumption of Food (SUSCOF) 2019– 2022 EU Erasmus+ Strategic Network Project (2018-1-TR01-KA204-058739)

Project Leader: Haas Rainer; Funded by: Commission of European Union (EU), (01.09.2018-31.08.2021)

Entwicklung neuer Lebensmittel und Lebensmittelprodukte zur Stärkung lokaler Wertschöpfungsketten (CROPDIVA-WP5)

Gefördert durch: Europäische Kommission (Horizon 2020), Laufzeit: 01.09.2021-31.08.2025

The impact of COVID19 on consumer food safety perception in Kosovo and Albania – an international comparison with developed countries (IMPACT).

Gefördert durch: Austrian Development Agency (ADA), Laufzeit: 01.07.2021-30.06.2022



Unpublished presentations



Strategic marketing game (in Eng.) 

Marketing Projektstudie (in Eng.)

E-Business in the agriculture and food value chain (in Eng.)

Global networking (in Eng.) 

Kommunikation und Mediaplanung

Intercultural communication (in Eng.) 





for Sustainability, Appetite, Journal of Applied Economics, Journal of Renewable Agriculture and Food Systems, Journal of Agriculture and Human Values, Die Bodenkultur and the Austrian Society of Agricultural Economics.


Supervised Diploma thesis


Member of Scientific Societies in ... 

ÖGA, European Association of Agricultural Economics, Scientific Advisory Board of the International European Forum on System Dynamics and Innovation. 


Member in Administrative Groups at BOKU

  • Member of the Editorial Board of "Die Bodenkultur" Journal
  • Member in the scientific board of the Biosphärenpark Wienerwald
  • CEEPUS Koordinator für Studierende der Agrarwissenschaften und der Agrar- und Ernährungswirtschaft
  • USA Studienkoordinator für Agrar- und Ernährungswirtschaft
  • Member of the International Plenum and "Auslandsbeirat" of the BOKU
  • International Coordinator for the Department of Economic and Social Sciences