735323 Communication and mediaplanning
- Type
- Seminar
- Semester hours
- 2
- Lecturer (assistant)
- Haas, Rainer
- Organisation
- Offered in
- Sommersemester 2025
- Languages of instruction
- Deutsch
- Content
-
Providing knowledge about the most important theories and modells in communication (advertising, public relations, ...). Basics of advertising, public relation, promotion and direct marketing. How to fromulate a briefing? Analysis of advertizing and publc relation case studies from the food value chain.
- Previous knowledge expected
-
- Objective (expected results of study and acquired competences)
-
Learning and Application of creative design of marketing communication concepts. For a detailed description see the German language version.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.