735340 Retail marketing
- Type
- Lecture and seminar
- Semester hours
- 2
- Lecturer (assistant)
- Poschacher, Robert
- Organisation
- Offered in
- Wintersemester 2024/25
- Languages of instruction
- Deutsch
- Content
-
• Development and business forms in the trade, including Baligh-Richartz effect
• The Austrian food trade
• Trademarks
• Category Management
• pricing policy
• margin calculation
- Previous knowledge expected
-
Basic knowledge in marketing. The positive completion of the lecture "Marketing" is recommended
- Objective (expected results of study and acquired competences)
-
• Know the specifics of trade marketing
• Have an overview of the Austrian food trade
• Understand the eight stages of the category management process
• Understand and analyze the branding policy of the retailer with special regard to own brands
• Know the margining and service costing
• Understand the presentation and communication policies of the trade
You can find more details like the schedule or information about exams on the course-page in BOKUonline.