735320 Export marketing
- Type
- Seminar
- Semester hours
- 2
- Lecturer (assistant)
- Mühleisen, Markus
- Organisation
- Offered in
- Wintersemester 2024/25
- Languages of instruction
- Deutsch
- Content
-
The course provides a comprehensive introduction to international marketing and the opportunities and challenges of entering new markets. Students will learn how to analyze markets and develop effective marketing strategies.
The course is help as a seminar and includes theory and case studies. Students are requested to read the case studies before the course and present their solutions in class.
- Objective (expected results of study and acquired competences)
-
Students will learn the challenges of international marketing and develop effective solutions. They will practice the application of strategic analysis tools and develop an international marketing plan.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.