735302 Agricultural marketing I
- Type
- Lecture
- Semester hours
- 2
- Lecturer (assistant)
- Riefler, Petra
- Organisation
- Offered in
- Wintersemester 2024/25
- Languages of instruction
- Deutsch
- Content
-
Product policy, pricing policy, terms and conditions
- Previous knowledge expected
-
- Objective (expected results of study and acquired competences)
-
Students should become familiar with the special characteristics of agricultural marketing. They should be able to understand both agricultural marketing concepts and practical approaches to agricultural marketing planning.
You can find more details like the schedule or information about exams on the course-page in BOKUonline.