WISO300686 Agricultural marketing - practical
- Type
- Exercise course
- Semester hours
- 2
- Lecturer (assistant)
- Meixner, Oliver
- Organisation
- Marketing and Innovation
- Offered in
- Wintersemester 2026/27
- Languages of instruction
- Deutsch
- Content
-
The topic will be announces in the first lecture. The lecture covers the following topics:
- basic theories of market research: information management, market research planning, data collection
- selected case studies
- market research design, samples and surveys (in theory and practice)
- data analysis
- use of information and telecommunication technologies
- Previous knowledge expected
-
It is advisable to have some basic knowledge on empirical research and on agricultural marketing (this is no knock-out criteria).
- Objective (expected results of study and acquired competences)
-
Main focus of the lecutre: Training of the ability to make use of methods, thories and concepts of agricultural marketing. The students will be able to plan and conduct their own empirical study based on secondary data (also, literature). They are able to collect adequate data, develop an empirical design for that, analyze the data in view of specific topics in agricultural marketing.
They learn:
- the use of market research for solving marketing problems (especialy in the food industry)
- theoretical background information management
- data collection, analysis of existing data
- data analysis (mainly descriptive)
You can find more details like the schedule or information about exams on the course-page in BOKUonline.