735315 E-Business in the agriculture and food value chain (in Eng.)


Art
Seminar
Semesterstunden
2
Vortragende/r (Mitwirkende/r)
Haas, Rainer
Organisation
Angeboten im Semester
Wintersemester 2019/20
Unterrichts-/ Lehrsprachen
Englisch

Lehrinhalt

Businessmodells in B2B- and B2C - E-Commerce.
Evolution of e-business
Terminology in e-business
E-commerce markets in selected European and US markets.
Distributions concepts for e-commerce
Food value chain versus supply chain
Global complex food chains versus short local food chains.
Alternative Food Networks and their implementation in e-business concepts.

This year we will work on two projects:
1.) Develop a new concept and redesign for an e-learning application about Sustainable Cooking
2.) Improve the Usability of the Onlineshop of Biohof Adamah

Inhaltliche Voraussetzungen (erwartete Kenntnisse)

Grundlegende Computer- und Internetkenntnisse

Lehrziel

Understanding the main e-business modells and logistic concepts for e-commerce solutions.
How to analyze and evaluate successful best practice examples.
What are the best practice examples in the agricultural and food sector in e-commerce.
What makes a successful e-commerce solutions.
Noch mehr Informationen zur Lehrveranstaltung, wie Termine oder Informationen zu Prüfungen, usw. finden Sie auf der Lehrveranstaltungsseite in BOKUonline.